5 Travel Blogging Mistakes: And How to Fix Them

travel blogging mistakes

Travel blogging has been such a constant source of learning for me and finding what has worked and what hasn’t has been such a trial and error experience. I often hear from new bloggers frustrated about where their blogs are headed and how they feel defeated by the community.

“I’ve been putting so much time and effort into this and nothing is working out,” they tell me.

That is the thing about blogging and writing in general. You’re never finished growing. I’ve had some success lately as a blogger, but it took some time to get there—and I still have so much to learn.

Here are some things I’ve found helpful on my blogging journey and what might be holding you back from yours.

1. You don’t know your angle

Blogging is really building a business, whether you view it that way or not. You’re providing a service for readers and other travelers that they can’t get anywhere else. That means you have to have a strong sense of who those travelers are. I focus on adventure travel that is sustainable for millennials, but it took me a while to realize that was the niche that I cared about. Once I knew my angle, I was able to offer a perspective that readers were interested in.

2. It’s not personal

I never used to include a picture of my face when I posted blog articles. I figured that readers wouldn’t really care if they saw what I looked like or if the information I gave them was a bit more generic. But I was greatly missing the point—readers wanted my take on traveling. If they wanted something generic, then they could easily go to Lonely Planet and get more accurate info. I started to realize that my personal thoughts and feelings were what made my blog different than the thousands of others out there.

3. You’re not promoting

Writing your blog can sometimes feel like writing in a vacuum. Sometimes you post things and they take, other times it takes a few weeks or months, and sometimes it doesn’t take off at all. But at the heart of all this is how much you are promoting your posts. I’m an introvert by nature, and not a huge fan of telling others what they should be reading. But I realized I needed to at least give potential readers the option to read my stuff if they wanted to. Facebook, Twitter, and social media are so necessary in this day in age in getting your work to other people.

4. You’re not giving it enough time

I’m always impressed when I hear success stories about how bloggers managed to land a sponsorship after running a blog three months or less. I have no idea how they do it (maybe this isn’t their first time at the rodeo), but for me it took about a year to feel confident about what I was doing and what I wanted to share with others. Yes, it took me that long to find my voice and find what was missing from the travel blogging world.

I thought many times about giving up, but I’m so glad I stuck it out.

5. You’re not reaching out

Blogging, however solitary it can seem sometimes, is not a solitary activity. Especially if you are travel blogger, interacting with other travelers is important. Your goal should really be about helping other travelers make the most of their journeys—even if that means you’re the one doing the research in order to make it happen. Reach out to other bloggers, answer your comments and Twitter replies, and make time to talk to travelers about their concerns. Making your blog a community is the first step to building an audience.

Blogging is not easy, and it might require some time and thought in order to get it right. Also, every blogging journey is different—so finding the right path for you might mean something completely different than another travel blogger.

Have you had success as a travel blogger? No? Why do you think?

Keep wandering,

Alex Signature Wander


46 thoughts on “5 Travel Blogging Mistakes: And How to Fix Them

  1. I love that you’re blog feels relatable. I’m just starting out blogging so I am trying to solidify my angle/niche. So far I’ve found the best way to connect with other bloggers is through wordpress itself. Still working on building my social media though.

  2. Thanks for this! I’m also new to blogging and I’m still trying to work out my angle. I’m a bit nervous to promote on social media but I hope to get there soon!

    1. It’s a hard thing to do. I used to hate it, but I realized it was the only way to make my voice heard. Once you get over that, then blogging becomes much easier. I’m sure you’ll be there in no time!

  3. It feels so unnatural to promote blogs, but if we don’t people won’t know we are there. We have to push a little in order to get folks to find us. Pretty much any business as to be promoted, yet ( I, at least) want readers to just find me naturally.

    1. Right? It’s that balance of making sure that you aren’t throwing it in others’ faces, but that you also want to make sure you aren’t shouting into the void. It’s a tough balance to find!

  4. I also don’t have a lot of pictures of myself. When other people see me taking a photo of something they ask if I want one with myself in it. Most of the time I say “no” because I feel weird posing in front of a monument or landmark.

    1. Ugh. I so hear you on this. It took a very snap-happy boyfriend to convince me that I’ll be glad we have these photos later. And he’s right–I already look back on them in order to remember what we experienced. Blogging aside!

      1. It does help when you have someone like that to encourage you. I still get awkward when my husband tries to take a photo of me. I just don’t know how to be normal.

      1. You’re too kind~ Part of my issue is that I don’t often have another person with me to take photos and I feel extremely awkward doing the selfie thing. Oh well! I’ll figure something out! Thanks for responding.

  5. Hey Alex!

    Thanks for your input. I started blogging back in 2015, but have only recently been active and really attempting to push forward. I think for me the hardest part has been designing my blog to attract readers! It’s absolutely not where I want it to be, but I understand it’s a learning process I have to commit to. All I keep reading from other bloggers is that they’ve been working non-stop for at least a year, everyday. This post is a great starting point! Thanks for the inspiration 🙂

    1. Design is so difficult. You would like to think that the content is enough, but it’s not. I’m still not fully happy with my design either…so maybe it’s constantly a work in progress. Glad this helped!

  6. I do social media for other companies as a day job so the social media aspect is easy. I think the hardest part for me is finding the right angle and solidifying it. Keeping the same voice throughout all the posts. I’m only a month in and I’m in it for at least a year (taking a big trip next summer). Thanks for this post, great advice.

  7. Great post and really helpful! I’m new to blogging and still haven’t figured out what my blog is going to be about but I’m going to keep writing and keep wandering

  8. I’ve been blogging for a year but my direction and purpose has dramatically changed. This is the one big thing i need to figure out before continuing! Thanks

    1. No problem! Sometimes that happens too. I know I had to spend some time finding my direction before I felt comfortable. Good luck and let me know if you need any help!

    1. No problem. And I definitely agree. Unfortunately, it seems it’s difficult to have a blog and not push those insecurities a bit. I’m very shy, but I learned I can be open too. Goes to show how we can do things we never thought we could!

  9. When I started my blog, I pictured it as a serious, nothing but the facts, source of travel information. I was hesitant to be too “personal”. However, after sharing more personal experiences in a more genuine voice, I learned that those posts have the most engagement.

    I’ve also learned that, for the most part, other travel bloggers are generous, supportive and are genuinely nice people I have enjoyed meeting IRL. (You can identify the a$$holes fairly quickly and avoid them). If you’re just starting out, join and participate in relevant travel blogging FB groups. If you can, attend a blogging conference. In addition to being a place to learn from the various talks, many have associated press trips that will allow you to have that experience before your numbers are very high. Look for guest posting opportunities on more established blogs that will permit you to include a “do follow” back link to your own blog. I was invited to guest post early on after leaving a thoughtful, well written comment on another blog.

    During your travels, make an effort to connect with bloggers based at your destinations. Meet up for a cup of coffee. You will soon have a global network of blogging friends, some of whom will become regular friends who will be happy to cross promote.

    By nature, I’m a bit of a reserved introvert. I’ve had to force myself to be “out there”, but that has been an important part of my blogging journey.

  10. I’ll never forget when I took a ‘how to be a travel writer’ class and my mentor’s #1 rule was you must have a niche/your title must be three words. ‘Travel blogger’ didn’t cut it….hence I figured out I wanted to do luxury travel blogging and that was the best choice I ever made! Your rule #1, you don’t know your angle….you NEED to be specific! Nice post

  11. I absolutely agree with you here. I have been blogging for three years and only after joining FTB that I realized the colossal mistakes I have been making which was why I was not getting any traffic to my site. Migrated my blog two months ago and started fresh. Let’s see where it takes me:-)

  12. This is such an honest and sincere post! I’m on the hunt researching different ways of being able to sustain a living while travelling… your post was a definite refreshing read. Thanks!! 🙂

  13. These are great tips. THANK YOU! I will keep them in mind since I just started my blog about 3 weeks ago. I jumped right on the social media train and now I’m struggling to built an audience on there. I’ve been trying to join FB group with other travel bloggers to comment swap, etc. Is there any other way to join a community?

    1. No problem! Glad these help! And I think there are a number of ways you can get involved. Travel Massive, TBEX, and plenty of others have communities where you can join and get some feedback. Also, if you have any questions, just let me know and I’ll do my best to answer. Best of luck!

  14. I’ve been blogging for a week but I’ve been writing articles for a year now. Promotion is so hard and time consuming. It takes all my personal time. I don’t get it. Isn’t there a site or service that you could submit your blogs to and they clump it with other related articles to interested readers. Its a win-win. Where do I find it? lol

  15. Very useful post! I’ve just started my own travel blog. In my native language (Danish) however, but I’m wondering if I should switch to English to get the most out of it. Would you mind giving your perspective on that? 🙂

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